MAS110 Photo Essay Rationale
Thomas Williams - 42909465
David Scro - 42848350
Photo Essay Title: Refrigerator Endoscopy
Our central theme is food in fridges, which we chose for its mundanity and relation to the idea of an everyday aesthetic.
The ‘Everyday Aesthetic’
Our photo essay evokes the ‘everyday aesthetic’, as prescribed by Murray (2008). It does this through an ‘exploration of the urban eye and its relation to decay, alienation, kitsch, and its ability to locate beauty in the mundane’ (ibid. 2008:155); it captures moments which are not typically captured, and not typically seen as being of artistic value.
This can be seen in our photos, as they capture the latent artistic merit of everyday moments. The photos progress in a warm/cold light/dark cheerful/bleak set of binaries, highlighting difference and nuance between frames.
Our composition seeks to ‘establish a connection with the image that is simultaneously fleeting and a building block of a biographical or social narrative’ (ibid. 2008:155). Editing our photos using iPhoto allowed us to create a movement from warm to cold, working alongside the fridges’ movement from full to empty. The Ken Burns effect was utilised to create subtle illusions of movement, creating both rhythm and momentum.
We emphasised this movement by using two contrasting songs by Nine Inch Nails. A heavy, warm tone is used to add colour to the first section, and a light, cold tone is used to emphasise both the stark aesthetic of the second section, and its role in creating a progression for our decaying narrative.
Murray, S, 2008, ‘Digital Images, Photo-Sharing, and Our Shifting Notions of Everyday Aesthetics’, Journal of Visual Culture, vol. 7 (2), pp.147-163